@usool
Happy The devil wears Prada weekend
Somewhere between storytelling and serving looks
usool
xoxo, Amira
We believe every business, every place and every person has a story worth telling.
Too often, content focuses on appearances. Perfect shots. Perfect edits. Perfect feeds.
We believe the most powerful stories come from something deeper. They come from purpose. From people. From experiences.
From understanding why something exists in the first place. Before we pick up a camera, we ask questions.
We look beyond the surface to discover what makes every story unique. Then we capture it honestly. Because great content doesn't just attract attention. It creates connection.
Trusted by brands & teams like
We start with Usool - perfect feeds fade, foundations last
Usool means origins. Foundations. First principles - the 'why' underneath everything else. In Arabic, it's the word for what something is built on before it takes shape.
You'll get most from working with me if you're a brand or business that:
- Sells a product or experience people genuinely want to talk about
- Wants content led by story and personality, not just aesthetics
- Is running (or planning to run) paid social and needs assets built for conversion, not just likes
- Values a collaborative process — briefs evolve, and I ask questions before I shoot
أصول
I became the creator brands needed when they wanted real, not polished.
I'm Amira - 27, London-based, and I make UGC that belongs on someone's For You page, not a billboard.
Available for UK shoots and remote briefs. Beauty, lifestyle, wellness — story-led content with warmth, clarity, and a point of view.
Recent Selected Work
What brands say
“Amira thank you so much! These look incredible, you smashed it.”
“We really love the content that was produced! The style is particularly unique and we are very excited to have stand-out content we can use for marketing and future events.”
“Amira thank you so much! These look incredible, you smashed it.”
What I offer
UGC Content
Scripted or organic-feeling video and photo for TikTok, Reels, and paid ads.
Monthly partnerships
Retainer packages with 1–3 deliverables per month for always-on content.
Event coverage
On-location capture for pop-ups, launches, and activations.
Commercial modelling
Natural on-camera presence for lifestyle and brand campaigns.
Let's work
together
Tell me about your brand, timeline, and deliverables — I'll get back to you within 48 hours.
Get in touch